About two thirds of internet users in the EU shopped online in 2016

Data extracted in December 2016. Most recent data: Further Eurostat information, Main tables and Database. Planned update of the article: December 2017.

This article takes a closer look at individuals’ electronic commerce (e-commerce or e-shopping) statistics in the European Union. It is based on the results of the 2016 Survey on ICT (information and communication technology) usage in households and by individuals.

Internet use and online purchases, 2016 (% of individuals)

Internet users who bought or ordered goods or services for private use over the internet in the previous 12 months by age groups, EU-28, 2007-2016 (% of internet users)

Internet users who bought or ordered goods or services for private use over the internet in the previous 12 months, 2012 and 2016 (% of internet users)

Internet users who bought or ordered goods or services for private use over the internet in the previous 12 months, EU-28, 2016 (% of internet users) – Source: Eurostat (isoc_ec_ibuy)

Online purchases, EU28, 2016 (% of individuals who bought or ordered goods or services over the internet for private use in the previous 12 months)

Problems encountered when buying over the internet, EU-28, 2016 (% of individuals who bought or ordered goods or services over the internet for private use in the previous 12 months)

National and cross-border purchases by e-shoppers, EU-28, 2012 and 2016 (% of individuals who bought or ordered goods or services over the internet for private in the previous 12 months)

Source: Eurostat

Data Science: Izaskun Larrea Manzarbeitia

 

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